Chapter2Group’s approach to training focusses on what you want to achieve rather than what we want to deliver!
We start with gaining an understanding of the business outcomes you’d like to improve as well as appreciating the current skill levels within your teams. Put simply, if you tell us your needs, we’ll propose a solution, based on our 30+ years’ experience of sales, sales leadership, training and coaching.
Chapter2Group has delivered 100’s of business courses. Some of our most frequently requested topics include:
Selling in The Digital World
Learn how to integrate digital sales tools such as CRM systems, e-commerce platforms, business intelligence and digital marketing into your sales process to streamline operations, improve customer engagement, and increase sales efficiency.
Understanding Customer Behaviour and Trends
Explore methods for analysing customer data to identify patterns and trends. Learn how using data interpretation tools can enable employees to tailor sales strategies to meet changing customer needs more effectively. Discover how focussing time and energy in the right sales activities improves results whilst working more efficiently.
Why Did I Lose That Deal?
Discover the most common reasons that sales don’t close, are lost to the competition or simply seem to drag on and on. Learn how to overcome these common challenges to increase conversion rates, improve total contract values and reduce sales cycles.
Value Propositions to Win and Retain Customers
Hear why spending time trying to create Unique Sales Propositions is often futile. Explore how to create truly impactful Value Propositions that will avoid sales conversations spirally into discussing price. Unlock the power of demonstrating how your offerings will deliver Return On Investment to your clients, whilst differentiating your sales approach from the herd.
Negotiation, Objection Handling and Closing Techniques
Learn methods for successful negotiations and closing sales. Explore the importance of understanding the “Value Exchange” to avoid sales conversations revolving around price. Discover how to increase your conversion rates, order values, client satisfaction and customer retention.
Leadership & Management in The 21st Century
Learn how developing strong leadership and management skills ensures that your team can deliver strategic goals, foster a positive work environment, and adapt to organisational changes. Explore how different leadership styles impact on team dynamics. Practise communication techniques that foster collaboration, motivation, and clarity within the team.
Other courses include:
Creating (and Executing) a Sales Strategy / Giving (and Receiving) Feedback / Coaching for Success / Managing Time and Prioritisation / “Compass” 360 Degree Feedback / “SDI” Profiling / Presentation Skills / Relationship Intelligence / Professional Communication / Managing Customer Excellence
We have also found a significant improvement in results when those who have attended a training course, engage in follow-up activities. This led us to create our value-ADDED methodology:
Assess – What are the businesses and/or the individual’s needs?
Design – We then create a course to meet those objectives
Deliver – In-house / Remotely / Off-site Training
Embed – Follow-up activities to ensure that the learning is being applied
Demonstrate – Giving you / your Managers the tools to help delegates show that they using their new skills.
To discuss your business’ requirements, please get in touch by calling +44 (0) 7795 291397 or emailing terry.morris@chapter2group.co.uk.
